![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/5e33fafb-2639-4fb4-86af-e54f317c0ebb_rw_1920.jpg?h=52172caedac1a2bd1ff8a3c6d55fac11)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/001abf7e-fa17-4beb-bee8-e39fe3ec2460_rw_1920.gif?h=8d7ed80efccc1643c219b44ede5e863b)
The digital banners were geo targeted, with a different message dependent on the weather from where the user was viewing it.
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/d1f79701-01ab-4823-a453-8ccce3350eb1_rw_1920.gif?h=4b636f7bdc9afb3d7b0bda80dbedafc1)
My roles in this project:
Concept creation with copywriter of all campaign elements | Art Direction of design & retouching | Design of key visual