TRANSPARENT PRICES
An always-on print campaign for BA short-haul flights
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/c8bb5149-5bee-4a24-b1eb-a2c2b576f36b_rw_1200.jpg?h=4811357256161043298388fce8d24133)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/1aaf426f-87f8-488d-a4ae-00d7700c75b5_rw_1200.jpg?h=856cba3a9ff405e0661092ac59477075)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/9445c47d-a84a-4851-9e6a-441a32b00214_rw_1200.jpg?h=fb68aa98c7bf9be91f9416e070f1e8d1)
BRITISH AIRWAYS x EBAY
A British Airways partnership with eBay which allowed customers to see where they could go, compared with the price of popular auction items. A suite of targeted banners were created alongside a mini BA site hosted on eBay.
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/1565badf-1a74-4366-b2c7-84a18a793d0f_rw_1920.gif?h=31a706d662bcd7882ed4c6952eb64625)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/a8f59216-bae0-4ad7-90c7-d2a015028532_rw_1920.gif?h=a7baa1ff3e733e8fc98e369af23a2b54)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/012c87a9-f3af-4fd0-a9d1-dcf4449f6237_rw_1920.gif?h=1b95d14f0695242fc51ccd6bebc28331)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/8ea426c5-8606-4ad7-b606-ab5d0fd967c7_rw_1920.gif?h=470d8485b2235c2c18f0a546d5fc3b4f)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/83d93622-5a78-4cd5-b630-95f80218c55f_rw_1920.gif?h=ad3a4925b9dbb6cb154db70d64d4563a)
The mini site allowed customers to compare the price of an eBay item with flights and holidays. They were encouraged to impulse buy destinations instead of items they didn't need. A tap of the 'seize the moment' button landed them on a page showing destination facts in the form of figures.
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/687e5687-c21f-4367-8493-41dc614ebfcb_rw_1200.jpg?h=c8b41ff996375bee8e8877a03fe97cc1)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/f1865f32-f1c5-462a-8a2b-6015bd0cce8a_rw_1200.jpg?h=23423c83f4ca20059f9767b274dc6963)
BA Executive Club
Ongoing comms to British Airway's Executive Club members
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/f57fadad-57cb-4903-9276-98734231b68e_rw_1200.gif?h=f2e45f1e92d0427386af7eeb6ceea9eb)