![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/f98887b7-531d-4536-bc85-9a6869483b31_rw_3840.jpg?h=8cc6a7fc2a8c84e72c121cbbe2dbf991)
Copy: Spot the HS sufferer – Only 5% of HS cases are diagnosed first time. Join the 5% at hsonlinepro.com
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/fbda9f2a-6cd7-4326-95b5-e0027262ac3d_rw_3840.jpg?h=9ab2d17d6e8a3357fa3648eb6477a690)
My roles in this project:
Concept creation with copywriter | Design of key visual
Hidradenitis Suppurativa (HS) is a chronic skin condition characterised by inflamed areas typically located around the armpits and groin. This campaign raises awareness of HS, which is commonly misdiagnosed as another skin condition.
Copy: Spot the HS sufferer – Only 5% of HS cases are diagnosed first time. Join the 5% at hsonlinepro.com