![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/8bfbd241-67ba-4847-8c13-87ba8e6b6f00_rw_3840.jpg?h=c488dbbdb984a8b0b0b52a6b2298b0d9)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/f83c313f-693b-419d-b274-b2f21776fc29_rw_1920.jpg?h=3a7cd34e12434b434d93661b2704a950)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/c8e6addd-1694-4d41-9be0-2d73bafa33ea_rw_3840.jpg?h=eb60aa25fcd32246a07abb23112e94de)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/119c94b8-ab76-4f6f-a0a8-638ab71b8d94_rw_1920.jpg?h=dfdc41e9bdc3e8bf1a440df8e3a070ed)
My roles in this project:
Concept creation with copywriter of all campaign elements | Art Direction of illustration & animation | Design of key visuals
A completely new look and feel for the financial arm of the Scania business. With playful illustrations and a new, conversational tone of voice and contemporary look.