Teaser video in the lead up to the launch of the new Sunseeker Hawk 38 yacht
A 4D experience was created to show the yacht for the first time at The Monaco Boat show – with a film of the boat travelling towards the audience with a hawk wing-shaped wake behind it, the sound of the boat ripping through the water and the feel of a light ocean spray.
The new Sunseeker Hawk 38 brochure
Outdoor posters around Monaco at the time of the event to advertise Sunseeker's fastest boat to date.
The speed campaign continued in publications such as GQ
My roles in this project:
Concept creation with copywriter of all campaign elements | Art Direction