![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/604560b8-4ad4-4ea1-887d-22827adcf290_rw_1920.jpg?h=860b4973eb428ca4dcfbf07d83cd8ed6)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/651c4107-2470-42e0-a7fc-1f2716009086_rw_1920.jpg?h=6a9e94d72edfb7cb4fadf9b453cfedea)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/87d98a53-f05e-4334-b552-290a5d6c3ffb_rw_1920.jpg?h=5bac77c84d0194cb5220820ad2b5fd49)
My roles in this project:
Concept creation with copywriter of all campaign elements | Art Direction | Design of key visual
In order to change the minds of the public about Vauxhalls and encourage them to take a test drive, we gave them great gifts, like an Amazon Echo. Our ads illustrated the u-turn we hoped they'd make.