A campaign that got people signing up to an app-based challenge to raise funds for The Prince's Trust. Participants were asked to take on 10k steps a day in support of young people who face challenges every day of their lives.
Take on the challenge and change lives. Whether it is an individual, a team or a wheelchair user, through imagery we communicated accessibility to all and highlighted the app's unique functionality – the only one of its kind to convert wheelchair distance into steps.
With a bold graphic design we ignited the competitiveness in people and got them fired up to make it to the top of the leaderboard.
We encouraged participants to create fun team names and share their support of The Prince's Trust via social media.
My roles in this project:
Concept creation | Art Direction | Design of key visuals