Take on the challenge and change lives. Whether it is an individual, a team or a wheelchair user, through imagery we communicated accessibility to all and highlighted the app's unique functionality – the only one of its kind to convert wheelchair distance into steps.
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/575bf7a4-f53b-4a97-a456-afe7c4a56aa3_rw_1200.jpg?h=0a8926bd7af0a80c5dd0f6e45fd45eec)
With a bold graphic design we ignited the competitiveness in people and got them fired up to make it to the top of the leaderboard.
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/14ea5fbf-b364-4f01-af0e-a7d3a0a9e97e_rw_1200.jpg?h=aa50eecb075601438e88fb738f6e729a)
![](https://cdn.myportfolio.com/6747ac76-028e-405f-9a91-fb798024d0d3/4027c6a7-1ba0-4264-86c7-d997174d2f68_rw_1200.gif?h=2f9a81cf645a20f372ff3a5e6f6f666c)
We encouraged participants to create fun team names and share their support of The Prince's Trust via social media.
My roles in this project:
Concept creation | Art Direction | Design of key visuals
Created whilst freelancing at mark-making*